Globe and Mail

investors gamble on a company where user loyalty means everything
Globe and Mail
Many users continue to regard the network as an indispensable utility, even as they moan about its technological evolution and sometimes abusive attitude toward privacy. But nobody really knows whether those users will stay so loyal, so addicted, ...
Facebook's marketing payoff: Reality or fantasy?msnbc.com (blog)
Why Facebook ads are differentWashington Post
Ford Retains Confidence in Facebook Ads as GM QuitsSearch Engine Watch

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e27

Squiryl set eyes to launch in Indonesia in June
e27
Which is why if you look at the loyalty programs out there now, you will see that there would be a lot of inactive users in their list. This is because these people are stuck with the stamps or points. With Squiryl, the vision is to create one single ...



Guardiannews.com - mobile advertising
The Guardian
What's more, the proportion of heavy users is high at just over 50%. That, combined with a strong frequency metric for user behaviour, indicates a very loyal and engaged audience. In addition to the regular news content, users have a strong preference ...



Prayanothsava: Loyalty is their latest feature
IBNLive.com
And I managed to avail the 'loyalty discount' offered on the fourth ticket. All tickets were booked using the same e-ticket user id,” said Adhith M, a city-based entepreneur. However, this particular discount is available only for a single seat booked ...



Starbucks brews loyalty with mobile payments
MSN Money
"The coffee retailer set out to solve a growing user problem -- wait times in stores -- and ended up with an enriched application that has materially affected the company positively," analysts with the Altimeter Group, a research and advisory firm, ...

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Aimia Inc. announces closing of offering
Sacramento Bee
The offering of the Notes was made through an underwriting syndicate led by CIBC World Markets Inc., RBC Dominion Securities Inc. and TD Securities Inc. Aimia, is a global leader in loyalty management. Aimia's unique capabilities include proven ...

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Most Users Are App Freeloaders
Scientific American
They get hooked by the initial app, which may even be free, then end up paying for upgrades. This actually creates a loyalty between app developer and user that serves both well over time. The rest of us get what we pay for. Or don't pay for.

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Facebook Credits About to Grow Up…. Fast
TechCrunch
Editor's note: Peter Vogel is co-founder of Plink, a Facebook Credits-based loyalty program that rewards Facebook members for dining and making purchases at their favorite restaurants and stores. Reach him via email at peter@plink.com or follow him on ...

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letsrecycle.com

Greenredeem launches on the go reverse vending
letsrecycle.com
By visiting www.greenredeem.co.uk users can check their points balance and redeem points against the rewards catalogue.” One of the advantages of the machine, explained Mr Ball, is that while it has a computer system for scanning loyalty cards and ...



The Next Web (blog)

Sure Facebook has 900 million users, but its engagement is smoked by these ...
The Next Web (blog)
Average Monthly Visits per Visitor is an effective measure of how much loyalty a site garners from their users. The sites that rank high here don't just excel at providing an experience that makes users want to return time and time again.

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